Surfing the Internet on your computer, a new kind of old-fashioned
The arrival of the tablets has created a new category which, together with the mobile telephones, accounts for an increasingly important portion of the Internet traffic. The market is positively inundated with "apps" and the younger generation have smartphones practically growing out of their palms. Internet use has definitely gone mobile and as a result "online" time is growing exponentially. Apps and mobile website versions are no longer considered "nice to have" but are fast becoming an essential part of the strategy. Especially for a number of sectors. This, coupled with the specific characteristics of mobile telephones such as the presence of location, time, camera, position etc., opens an additional playing field which still offers more than enough opportunities.